GODAI MAPS: Leverage old codes for new brands
The Blueprint Beneath the Brand
infinite value
Why We Use the Godai Maps
At GoreHoundGang, we don’t just teach frameworks. We forge systems.
The Godai Maps are the backbone of our method. Inspired by the Japanese five-element philosophy (Void, Fire, Wind, Water, Earth), these maps help creative entrepreneurs bring structure to chaos, flow to design, and fire to their message.
You’ll find traces of the Godai Maps in everything we build:
→ Skill decks
→ Visual storytelling
→ Slide layouts
→ Writing frameworks
→ Brand strategy
→ Product design
They aren’t just symbolic.
They give you sequencing, clarity, and momentum. Three things most creatives never get taught how to master.
[Article on GODAI: Dr. David Hastings Lloyd]
🧭The Two Core Maps
5-Key Branding (Godai Map)
→ Found in the Brand Identity skill deck
Your brand isn’t just your logo. It’s your message, tone, palette, point of view, and whether your audience can feel it before they understand it.
This map helps you:
Uncover your core message (Void)
Channel your emotion into visuals (Fire)
Clarify your voice + sound (Wind)
Create flow within community (Water)
Build a stable, visual platform (Earth)
It’s how we make sure you stand for something before you start saying everything.
[Importance of Personal Branding: SlateTeams]
5-Key Design (Godai Map)
→ Found in the Graphic Design skill deck
Your message is loud. Design is how it’s carried.
This map guides how your brand moves visually from static to short-form to screen-ready layouts. It builds directly 1-1 off the 1st Godai map.
It helps you:
Strengthen your message into true intent. (Intent)
Direct attention + keep clarity (Contrast)
Keep type structured and a core visual (Typography)
Understand hierarchy and the power of placement (Arrangement)
Always export optimally for the given medium (Craft)
This is how we train your eye and tighten your style without killing your creative edge.
[Future of Design in 10 minutes: Will Paterson Youtube]
infinite value
🧠 Why These Maps Matter
Most creators start from vibes. You’re not “most.”
These maps give you repeatable logic without losing your artistic fire.
They work like a compass for creative decision-making, whether you’re building a brand, pitching a course, designing merch, or just making your next reel look clean.
🧭 Dive Deeper
Each map deserves its own space, and we’ve built it.
Use this page as your quick reference.
When you’re ready to go deeper into the strategy, symbolism, and practical use of each phase, check out the full breakdowns linked below.
Start wherever you are.
Return whenever you need to.
The map’s always here.
We stay on the bleeding edge, so you don't have to.
Our six core skills are vital for taking action in creative industries. If you’re short on time, just tap into our socials or subscribe to our Substack linked below “COME HOME TO GORE”