Hex The Pack

Your color code. your signature.
Creative DNA

Build Your Brand

When you Hex The Pack, you imprint your creative DNA, before you ship. It starts with a hex code (#RRGGBB): the place on the chart you choose to exist. Painters show it in recurring tones. Photographers and directors show it in their grade. Show up with a consistent palette and people recognize the world you’re building, no matter the medium.

Pick your hex today and commit.

Why bother with branding?

Endless Value Exchange

1. Trust → Conversion
A clear identity builds trust, which makes everything else easier: content → clicks → customers. When people already know/like you, they choose you faster.

2. Pricing Power / Acquisition
You command higher prices because people aren’t just buying a thing. They’re buying meaning + backstory. This recognition reduces acquisition, because the trust is pre-installed. Cut the C.A.C.(Customer Acquisition Cost).

3. The Competitive Moat

Sharp positioning + differentiation, builds a sea of hardship for any competition. Identity is how you stop being a commodity.

4. Community & Talent Magnet

Identity attracts the right tribe. Customers + collaborators who share your beliefs and stick. It creates team cohesion around a clear purpose + direction.

Lets get started

Step one

Choose a hex code you love: (#RRGGBB)

You can use the site linked below to find your hex. I insist that this be a color you love. Not simply because someone told you “blue inspires trust”.
step two

Choose a core palette: (1 primary, 1 secondary, 1-2 accents)

This combination of colors will hold more weight when it comes to color psychology then the single color hex you chose before. Check the article below, to be intentional with your palette.

Need Help?

Don't miss the tutorial

Branding Built for Artists

Brand identity is everything you want to be perceived as and what you don’t. It’s the entirety of a person’s experience when they come into contact with your creations in person, or the platforms you exhibit them on. It’s a big picture concept that we like to simplify into 5 Key Elements. Message → Visual → Sound → Flow → Platform. Click the link below and Elevate. Together.