Why bother with Digital Marketing?
Digital marketing bridges the gap between your creativity and your audience. It can be the chrysalis between passion projects and sustainable lifestyles. Turn attention into action with a simple loop you can maintain. Visibility. Engagement. Innovation.
Visibility.
No one can support you if they don’t know you exist.
I’ve been there. Traveling long hours, paying vendor fees, setting up a stall and hoping the foot traffic is enough to break even. It is soul draining, and honestly detracted from my art.
- IRL networking has its place, just ask yourself this:
Which has more potential for reach? A weekend gallery event, or a post shared with 5,000 people in seconds?
Social media gives you the power to multiply your exposure exponentially when your followers share content.
Engagement.
Okay, so they’ve seen you. But why should they care?
- We live in a world flooded with short-form, AI-generated, brain rot, instant gratification content.
Most people won’t see the 72 hours you poured into that painting or the 15 years it took to master your craft.
But they will connect with you.
Because real people crave real connection.
Our form of engagement teaches you the same type of conversation that once landed you your biggest sale..at scale. With thousands.
Innovation.
IRL setups can limit your methods to your budget.
But online? The creative possibilities are endless.
- Time-lapse videos that show your process
• Studio tours that run 24/7, globally
• Behind-the-scenes reels show the blood, sweat, and tears
• Storytelling visuals crafted with your unique creative DNA
When a true artist takes creative control of a video.. from sound to lighting to transitions.. the result isn’t just content.
It’s art. and that art builds connection.
The Loop. Simplified.
Visibility: Start with the basics of Search Engine Optimization(S.E.O.). Then Track → Learn → Iterate
- Track: The key performance indicators(K.P.I.).
- Learn: What drove those spikes in your content?
- Iterate: Keep the winners, and repeat the pattern
Engagement: Pick a platform you genuinely enjoy. Then you can meet the human, not the handle.
(R.A.W.): Relate, Add Insight, Way Forward).
(Drive × Lens): Satisfy ancient human drives, Through a modern branded lens.
- The Drives are what they want. The Lens is how you deliver.
Innovation: This is where we excel as artists. Share your process, not just the result.
- Be transparent: Share the intent that feels human.
- Build the narrative: Share personal stories. People come for a message.
- Be consistent: A simple series format can work wonders.
The upward spiral.
This 3-step loop is the groundwork to produce work in a manner where you no longer chase sales. If you are serious about your journey and producing life-changing results with digital marketing in a creative field. This loop can be expanded upon. Join the GHG skool and enroll in our Digital Marketing course, where we plug the full Social Media Content System that fuels today’s top creators.
