Viewer Intent
E‑E‑A‑T: The acronym stands for Experience, Expertise, Authority, and Trust. This is how Google decides the quality of content.
- E-E-A-T is about proving you are waist deep in the game, skilled, respected, and trustworthy.
Google is watching:
- Bounce rate
- Dwell time
- Engagement
- These signal whether you met the viewers needs.
Human quality raters assess your site. Google then uses this feedback to improve its algorithms.
Match the intent:
When you understand the intent behind each keyword. That’s how you make your personal site rank higher.
In Simple Terms
Experience:
- Have you done the thing you’re talking about?
Expertise:
- Do you show skill or knowledge that’s deeper than the average person?
Authority:
- Do other people treat your work as a resource? i.e. Shares, backlinks
Trust:
- Are you legit, transparent, and safe to interact with?
E-E-A-T isn’t a single score.
It’s four signals that add up to “Should we trust this creator?”
On a Granular Level
Experience:
Google looks for: •Real examples •Personal stories •Demos •Original photos/videos
Pro Tip: Content that proves you’ve actually done the craft gets boosted.
Expertise:
Google looks for: •Consistent depth •Clear explanations •Unique insights •Accurate info
Pro Tip: Beginners talk broadly. Experts talk specifically.
Authority:
Google checks: •Backlinks •Mentions •Collabs
- Creator reputation •Presence across platforms
Pro Tip: If others cite you, Google trusts you more.
Trust:
Google checks: •Your real name •Contact info •Privacy policies •Non-spammy content
Pro Tip:The more transparent you are, the safer you look.
Feed it What it Needs
Show Experience
- Show your workflow (even simple steps)
- Include personal commentary
- Break down mistakes + what you learned
- Add before/after images, drafts, prototypes
Creators win because your process is your proof.
Show Expertise
- Go deeper than surface-level advice
- Use terminology correctly
- Include tips most beginners wouldn’t know
- Explain your why, not just what you do
Experts can simplify high-level concepts clearly.
Boost Authority
- Get interviewed on other sites/channels
- Collaborate with other creators
- Create resources fellow creators can use
- Create “pillar content” that others reference
Your reputation online is a ranking signal.
Boost Trust
- Add an “About” page with real contact info
- Use clickbait(but actually deliver)
- Make your website clean and readable
- Use HTTPS. Include privacy/terms pages
Trust = “I feel safe.” Not mislead, Not confused.
Social Profiles That Rank
Nearly 40% of Gen Z search exclusively on TikTok or Instagram; treat these sites as search engines. Behance, ArtStation, Pinterest: ALL of them index bios for search.
Make your profiles findable, clickable, and memorable.
Most artists post good work but stay invisible because their profiles don’t help algorithms (or humans) understand who they’re for or what they specialize in. We’re going to solve that.
Write the way people search
Swap vague bios for terms your ideal fans actually type.
Do this:
- Add 2–3 niche identifiers
- Add 1 “signature style line”
Examples:
- “Cinematic Portraits | Soft Violence Aesthetic”
- “Come Home To Gore | Clarity is a weapon.”
This helps platforms understand your niche instantly.
- The style line gets: shared, searched & remembered.
- It becomes a SEO and brand anchor.
Showing the Proof (E-E-A-T Boost)
Profiles with visible process rank better and convert better.
Add at least one:
- sketch or rough draft | step-by-step
- video timelapse | close-up details
- moodboard panel | before/after
90% of artists don’t show their chaos.
This builds instant trust and authority naturally.
It also keeps people on your page longer.
A key signal for visibility.
Intentional Projects
Every project should feel intentional, not random.
Steal This or Create Your Own:
- Cover image (with text hook)
- Close-ups
- Process shots
- Final artwork
- Call-to-action (follow / hire me)
The key point is consistency boosts:
- Profile quality •Saves •Shares •Browsing time
All of which increase reach. Platforms reward predictability.
Guide the flow
A strong profile should guide people somewhere.
Remember:
- First impression makes or breaks follow-through.
Pin/Highlight:
•Best project •Signature style piece
- most viral work •Strongest Transformation
Remember:
- A clear Call-to-action (follow / hire me)
Add:
- Personal Website or shop Email / contact
- “DM for commissions” or “Hire me for X”
You want your portfolio to feel:
Discoverable → Engaging → Actionable.
This single step increases opportunities more than any algorithm hack.
Action Plan
The best way retain information is immediate application.
So we end with a recap and how you can translate concept into skill.
Viewer Intent & E‑E‑A‑T
- Show your experience with mistakes, Before/After, and personal commentary.
- Show your expertise by going deeper, and explaining your why, not just what you do.
- Boost your authority by collaborating and creating “pillar content” that others reference.
- Boost your trust by using clickbait(but actually delivering). Creating a clean and readable website.
Social Profiles That Rank
– Structure your projects and profile to be discoverable → engaging → actionable.
– Projects should have Cover image (hook)→Close-ups→Process shots→Final artwork
– Profile should have a Pinned signature style piece→ A clear Call-To-Action(“DM for commissions”)
As always, I hope this information helps someone lock in and get discovered.
Blessings Up, Hexes Down-Avi Hex
